We developed and delivered an all-encompassing 360 marketing campaign and brand strategy to top-level executives and marketing experts for the Phoenix Suns/Phoenix Mercury, Phoenix Suns Charity, and Marcus Graham Project. Specifically targeting the local Latinx/Chicano Gen-Z community in Phoenix, I orchestrated a launch event, curated books, and conceptualized a TV show aimed at enhancing representation and diversity. Additionally, we spearheaded initiatives to support schools within this community through the Phoenix Suns Charity. My involvement in this project provided invaluable insights. It honed my skills in sports advertising, media, and marketing, contributing significantly to the successful implementation of the 360 marketing campaign and associated events.
STRATEGY
Chicano Stories
WE INTERVIEWED LONGTIME PHOENIX SUNS CHARITIES EMPLOYEE BOB RODRIGUEZ. BOB SHARES THE IMPORTANCE OF COMMUNITY & FAMILY.
OUR THEME: LA FAMILIA DEL VALLE
ACTIVATIONS / DELIVERABLES
Social Media
SOCIAL MEDIA ROLLOUT ON NEW CHANNELS FOR OUR TARGET AUDIENCE: CHICANO YOUTH
@SUNSENESPANOL ON INSTAGRAM & @THEGORILLA ON TIKTOK
TEAM KEHINDE TIMOTHY, LUKE PILLEGGI, KAYLA SINGLETON, CESAR MIRANDA, ISABELLA MARTINEZ, JAYDEN WOODEN
MY SKILLS: PROJECT MANAGMENT, BRAND & SOCIAL STRATEGY, DESIGN, CREATIVE DIRECTION, VIDEOGRAPHY, SOCIAL MEDIA
