Leading social media strategy, content creation, and production at Oregon MESA entailed being tasked with creating engaging content for various social media platforms such as Instagram, TikTok, X (Twitter), LinkedIn, and Facebook. In this role, I’m also in charge of writing copy to align with the brand's tone of voice, designing graphics, community management, and capturing photos and videos to post on social media. I utilize Adobe Premiere Pro and Final Cut Pro, Lightroom, iMovie, Capcut and Canva tools. I use content scheduling platforms like Sprout Social, Buffer, Later, and Hootsuite to schedule and post content, and analytics tools to track and report on social media performance and adjust strategies for optimal results.
