Our team produced a 30-second television ad spot titled "I Was Built Here" for our client, Building Beats, who provides DJ and music programs that teach entrepreneurial, leadership, and life skills to underserved youth. The ad successfully aired on local channels in Brooklyn, New York. Additionally, I formulated a comprehensive social media strategy tailored for Instagram, YouTube, Twitch, and Facebook, optimizing Building Beats' outreach efforts. This strategy was informed by thorough market research, allowing us to pinpoint the most effective channels for engaging our target demographic. In close collaboration with creative teams, I refined ad copy and messaging to seamlessly align with our media plan and resonate with the intended audience. This fostered cross-departmental cooperation within the agency, coordinating efforts among account management, creative, and analytics teams to ensure cohesive execution and achievement of the client's objectives.
MEDIA & SOCIAL STRATEGY
